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Friends of Finance – John A. List

September 16, 2022 @ 11:30 am - 1:30 pm

Magic City Books is partnering with the Collins College of Business at The University of Tulsa and Friends of Finance for the first event of their 2022-2023 Executive Speaker Series on Friday September 16 featuring John A. List, the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

This luncheon event will happen in the Great Hall of the Allen Chapman Student Union on the campus of The University of Tulsa. The event begins at 11:30 a.m. and the luncheon and program begin at 12:00 p.m.

Registration is required to attend the event. The last day to register is Sept 9th. To RSVP for the event click this link: https://business.utulsa.edu/…/executive-speakers-schedule/.

Copies of The Voltage Effect by John A. List will be available for sale at the event or you can order a copy online at: https://magiccitybooks.square.site/product/the-voltage-effect/842.

About The Voltage Effect

NATIONAL BESTSELLER – A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”–Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit


“Scale” has become a favored buzzword in the startup world. But scale isn’t just about accumulating more users or capturing more market share. It’s about whether an idea that takes hold in a small group can do the same in a much larger one–whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.

Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”–the ability to be replicated at scale.

In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn:

 How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent doesn’t scale)
 Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale
 How governments could deliver more services to more citizens if they focused on the last dollar spent
 How one education center leveraged positive spillovers to narrow the achievement gap across the entire community
 Why the right set of incentives, applied at scale can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more.

By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.

John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and Walmart’s first Chief Economist.

His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. To obtain data for his field experiments, List has made use of several different markets, including charitable fundraising activities, the sports trading card industry, the ride-share industry, and the education sector, to highlight a few. This collective research has lead to collaborative work with several different schools and charities, as well as firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart and several non-profits.


Allen Chapman Student Union at the University of Tulsa
3135 E 5th Place
Tulsa, OK 74104
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