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Virtual Event – Emily Contois
November 16, 2020 @ 7:00 pm - 8:00 pm
Magic City Books is proud to host the book launch event for Emily Contois, Assistant Professor of Media Studies at the University of Tulsa, in celebration of her new book, Diners, Dudes, & Diets: How Gender and Power Collide in Food Media and Culture.
As Contois shows in her new book, food culture has been on the front lines of producing and deploying “dude masculinity”. Her study uses methods from history, media studies, and gender studies, and she draws on a broad popular culture archive that includes print media, television, social media, advertising and more.
This free event will be moderated by Anne Helen Peterson, author of the new book, Can’t Even: How Millennials Became the Burnout Generation and will be hosted on the Zoom platform. To register in advance visit: https://magiccitybooks.zoom.us/webinar/register/WN_NeudBmxdQ9S_i5knHsoKWw
After registering, you will receive email confirmation about how to join the event on Monday, November 16 at 7:00 CST.
Diners, Dudes, & Diets is available to pre-order here: https://magiccitybooks.square.site/product/diners-dudes-diets/231.
About Diners, Dudes, & Diets
The phrase “dude food” likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what’s on the plate. Emily J. H. Contois’s provocative book begins with the dude himself–a man who retains a degree of masculine privilege but doesn’t meet traditional standards of economic and social success or manly self-control. In the Great Recession’s aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys.
In a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.